Avantage is celebrating after the first residents successfully moved into its development of Extra Care apartments in Crewe.

The Beechmere development is the last of five new Avantage sites to open its doors to residents, and the day marked a huge milestone in the improvement of housing for people over 60 in Cheshire. The Beechmere development is now fully open and provides a wide range of facilities including an IT suite, a hairdressers, library, gym and village hall which both residents and non-residents over the age of 60 are able to use.

Located on Rolls Avenue, Beechmere contains 132 Extra Care apartments, and is available for Crewe residents over the age of 60 to buy, part-buy or rent. Claire Henning, sales manager from Avantage, comments: “We were delighted to see the first of our residents move into Beechmere, and it will be interesting to hear how they enjoy living at the development over the coming months. With on-site support if needed, and a great social calendar to look forward to, I am sure the residents of Beechmere will thrive on the new way of life which Avantage has to offer.

“Extra Care is a fantastic concept and with a total of five new sites now open in the region, I hope other counties around the U.K. will take Cheshire’s lead from the progress being made here.”

Extra Care housing offers safe and secure accommodation for people over 60 and provides additional support if required, such as access to 24 hour on-call staff, as well as offering a range of great facilities and social activities. It helps older people live independently in their own homes, with varying levels of support adapted to their changing situation.

To book a viewing at any of Avantage Extra Care developments, or for further information, please call 0845 618 5008 or e-mail mychoice@avantage.org.uk

Avantage, a leading provider of Extra Care developments, is celebrating after its latest sales figures revealed that almost a third of its new Extra Care apartments in Cheshire have now been allocated.

Three of Avantage’s five new Extra Care developments across Cheshire are now open, with the first residents already enjoying the benefits of Extra Care. The sites, at Handforth, Middlewich, Ellesmere Port, Crewe and Winsford, all offer safe and secure accommodation for people over the age of 60.

With the construction industry taking the brunt of the economic downturn, it is even more rewarding for Avantage to know that it is bucking the trend and enjoying a lucrative sales period. Ian Perry, Chairman of Avantage, commented: “We are delighted by the number of apartments that have already been allocated across Cheshire. Despite the current economic climate, it is clear that people over 60 in Cheshire recognise the benefits of Extra Care.”

Ian continued: “Even the developments in Winsford and Crewe, which are yet to open, have recorded excellent sales results, showing that the facilities really do speak for themselves and people don’t want to miss out on the chance of securing an apartment.”

Avantage is the consortium chosen by Cheshire County Council to design, build and operate five Extra Care Housing developments across the county.  It is made up of Harvest Housing Group, MJ Gleeson Group and Nationwide Building Society.

Extra Care housing provides additional support to people living in their own homes, with facilities designed to improve the quality of living for this age group by allowing them to stay active, make new friends and remain in their own home for as long as possible.

Each new self-contained apartment is available to rent, buy or part-buy through a shared-ownership scheme, with 24 hour on-call care available for all residents when required. On-site facilities include a cafe, hair salon, gym, library, computer suite and village hall. The developments also give residents the space to enjoy hobbies such as gardening and arts and crafts.

For further information regarding Extra Care apartments, please call 0845 618 5008 or e-mail mychoice@avantage.org.uk

The first apartments at Avantage’s new Extra Care development on Rolls Avenue in Crewe have been taken off-plan by future residents keen to secure a home in the purpose-built development.

The economic downturn doesn’t seem to have had an effect on the residents of Crewe - within weeks of the price list and property information becoming available, and seven months before the site is due to open, six of the self-contained Beechmere apartments are already reserved.

The Beechmere complex offers safe and secure accommodation for people over the age of 60. Future residents have listed a variety of reasons for choosing the development including the availability of Extra Care whenever needed and a network of social activities. The development gives residents the space to enjoy hobbies such as gardening, reading and IT.

Avantage, one of the UK’s leading Extra Care companies, is building the apartments which are due for completion in August 2009, and will then go on to manage the site once it is completed.

Claire Henning, sales manager for Avantage, commented: “We are delighted by the amount of enquiries we have received. The interest at Beechmere has already exceeded expectations and it’s a sign that the apartments are proving popular.

“The site really does have something to offer everyone. There will be a calendar of social events chosen by the residents, who will be able to use the on-site cafe as a meeting point and central hub for organising activity.”

The purpose-built development contains 132 apartments and has been designed specifically for people over the age of 60.  Each self-contained apartment is available to rent, buy and part-buy through a shared-ownership scheme, with 24 hour on-call care available for all residents when required.  Extra Care housing provides additional support to people living in their own homes, with facilities designed to improve the options for this age group by allowing them to stay active, make new friends and remain in their own home for as long as possible.

Once built, non-residents over 60 from Crewe will also be able to use all the facilities on site, which include the cafe, hair salon, gym, library, computer suite and village hall.  A range of social activities will be organised regularly, involving all members of the community.

For further information regarding Extra Care apartments, or to visit the first completed development in Handforth, please call 0845 618 5008 or e-mail mychoice@avantage.org.uk

Avantage, one of the UK’s leading Extra Care development companies, throws open the doors to its stylish show apartment in Ellesmere Port. The Ellesmere Port development, located on New Grosvenor Road, invites residents to take a look at the new apartment, which will open week beginning 9th February and will be the second of five Avantage developments to open its doors to the over 60’s of Cheshire.

 The new Hollymere development at Ellesmere Port contains 71 Extra Care apartments, created for local residents over the age of 60 to buy, part-buy or rent. Extra Care housing provides additional support to people living in their own homes, the level of which can be adapted as their needs change. This flexible approach enables the right level of care to be offered to individuals, giving residents the opportunity to remain independent for longer.

The launch of the new show apartment will allow potential residents to view an apartment that will be offered at the development. The modern and stylish apartments have been designed specifically to offer safe and secure accommodation for people over the age of 60, with 24 hour on-call staff for extra support as and when they require it.

Future residents of the Hollymere complex have listed a variety of reasons for choosing the development including the availability of Extra Care whenever needed and a network of social activities. Residents can chose to take advantage of the wide range of facilities and activities available which include an IT suite, hairdressers, library, snoozelum, restaurant and village hall, which both residents and non-residents over 60 are free to use.

Claire Henning, sales manager at Avantage, says: “We are very excited about the launch of Hollymere’s show apartment and look forward to welcoming people of all ages to come down and have a look around. The show apartments will give residents of Ellesmere Port a real glimpse into what life will be like once the Hollymere development is completed in March.”

Once opened, the new apartments will allow those over 60 to live an active life independently for longer, in a safe and secure development full of like-minded people.  The apartments are due for completion in March 2009, and further information can be obtained by calling 0845 618 5008 or e-mailing mychoice@avantage.org.uk

Avantage, a leading provider of Extra Care developments, is celebrating after its latest sales figures revealed that almost a third of its new Extra Care apartments in Cheshire have now been allocated.

Three of Avantage’s five new Extra Care developments across Cheshire are now open, with the first residents already enjoying the benefits of Extra Care. The sites, at Handforth, Middlewich, Ellesmere Port, Crewe and Winsford, all offer safe and secure accommodation for people over the age of 60.

With the construction industry taking the brunt of the economic downturn, it is even more rewarding for Avantage to know that it is bucking the trend and enjoying a lucrative sales period. Ian Perry, Chairman of Avantage, commented: “We are delighted by the number of apartments that have already been allocated across Cheshire. Despite the current economic climate, it is clear that people over 60 in Cheshire recognise the benefits of Extra Care.”

Ian continued: “Even the developments in Winsford and Crewe, which are yet to open, have recorded excellent sales results, showing that the facilities really do speak for themselves and people don’t want to miss out on the chance of securing an apartment.”

Avantage is the consortium chosen by Cheshire County Council to design, build and operate five Extra Care Housing developments across the county.  It is made up of Harvest Housing Group, MJ Gleeson Group and Nationwide Building Society.

Extra Care housing provides additional support to people living in their own homes, with facilities designed to improve the quality of living for this age group by allowing them to stay active, make new friends and remain in their own home for as long as possible.

Each new self-contained apartment is available to rent, buy or part-buy through a shared-ownership scheme, with 24 hour on-call care available for all residents when required. On-site facilities include a cafe, hair salon, gym, library, computer suite and village hall. The developments also give residents the space to enjoy hobbies such as gardening and arts and crafts.

For further information regarding Extra Care apartments, please call 0845 618 5008 or e-mail mychoice@avantage.org.uk

The doors to Avantage’s new Extra Care development on Spath Lane in Handforth are officially open following the launch of a new sales cabin and the recruitment of local experts to help advise and support people interested in moving to the stylish new homes. The development is the first of its kind in the whole of the UK, placing Cheshire at the forefront of modern new housing for older people.

The purpose-built Extra Care development, Oakmere, is designed specifically for people over the age of 60. The site consists of 53 self-contained apartments to rent, buy and part-buy through a shared-ownership scheme, with 24 hour on-call care available for all residents if and when required. Extra Care housing provides additional support to people living in their own homes, with facilities designed to improve the options for older people by allowing them to stay active, make new friends and remain in their own home for as long as possible.

Once built, non-residents in Handforth will be able to use all the facilities on site, which include the bar, restaurant, hair salon, gym, library, computer suite and village hall. A range of social activities will be organised regularly, involving all members of the community.

Claire Henning, sales manager at Avantage, said: The new faces in Handforth include Anita Hill, Linda Brookes and sales/lettings negotiators Jo-Ann Wallace and Andrew Nixon. They are inviting anyone who is interested in the apartments to come along to the sales cabin and see the plans for themselves. We have also recruited team administrators to make sure the sales and lettings process moves as efficiently as possible for those who are keen to move in as soon as possible.

“We are offering a high standard of accommodation for people over 60 and helping to form a small community of like-minded people for the next phase in their lives. As more and more Councils take the decision to provide better facilities for older people, all eyes will be on what is happening here in Cheshire, and more specifically here at Handforth.”

Extra Care apartments are being built in Handforth, Ellesmere Port, Middlewich, Winsford and Crewe from 2009. Handforth will be the first site to see completion in January 2009. For further information regarding Extra Care apartments, please call 0845 618 5008 or e-mail mychoice@avantage.org.uk